What are new technologies?
New technologies are implemented to solve different processes in each sector. Augmented Reality technology is one of the most talked about in recent years. It has great potential for companies, including SMEs, to improve their advertising campaigns. Communication and marketing departments can take advantage of it, although the first thing to do is to know what is behind it, what opportunities it presents and how it can be integrated into your business plan. So let's take it one step at a time.Virtual Reality, when properly implemented, can be an incredible sensory journey. Using computer-generated imagery, there are no limits - other than money and imagination - to creating worlds, product demonstrations or spaces in new and interesting ways.
Es lógico que las grandes compañías hayan experimentado en los últimos años con la realidad aumentada, pero las pymes, pese a que tengan menos recursos económicos, también pueden sacarle provecho. Recordando algunos casos de éxito que puedan encender la bombilla a los pequeños empresarios, la veterana firma automovilística SEAT introdujo un sistema basado en la realidad aumentada durante la fabricación de sus coches. A esta marca le ha servido para que sus diseñadores para hacer simulaciones. Ahorrando, con ello, muchas horas.
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